Responsibilities
- The chief marketing officer (CMO) is ultimately accountable for each task the marketing team completes. So, they must be thoroughly aware of the marketing operations available to them.
- The CMO is also in charge of acting as the company’s chief spokesperson for the customer, making sure that all promotional strategies work to build brand loyalty and guarantee a positive experience for users.
- The CMO is in charge of directing the business’s creative division. The CMO should foster the marketing division’s inventiveness.
- Encouraging creative marketing tactics that will help engage in and keep more consumers, ultimately resulting in higher revenue growth.
- Establish marketing objectives and goals.
- Organize, carry out, and monitor marketing strategy.
- Keep an eye on the marketing budget. Regularly monitor KPIs and give reports.
- Develop and deliver the annual marketing strategy and plan.
- Use statistics and reports to inform your judgements.
- Analyze the marketing plan of the organization and make suggestions for changes.
- Keep up with the newest technological developments.
- Keep up with the most recent best practices.
- Attend marketing symposiums and training sessions.
- Planning, implementing, and overseeing all marketing and advertising campaigns.
- Determine what type of media to use in an advertising campaign.
- Negotiate advertising contracts.
- Growing and developing the in-house marketing team.
- Building a network of reliable external agencies and marketing professionals.
- Contributing to new business development initiatives.
Qualifications
- Bachelor’s degree in business, marketing, communications, or related field.
- MBA may be highly desirable.
- More than 8 year proven experience in a marketing manager or business development role.
- Excellent analytical and leadership skills.
- Creative and entrepreneurial spirit.
- Exceptional knowledge of marketing techniques and platforms.
- Being able to speak in Hindi will be helpful.
- Must be thoroughly aware of the marketing operations.
- Act as the company’s chief spokesperson.
- Encourage creative marketing tactics resulting in higher revenue growth.
- Establish marketing objectives and goals.
- Organize &monitor marketing strategy.
- Analyze the marketing plan of the organization and make suggestions for changes.
- Planning, implementing, and overseeing all marketing and advertising campaigns.
- Determine what type of media to use in an advertising campaign.
- Negotiate advertising contracts.
- Growing and developing the in-house marketing team.
- Bachelor’s degree in business, marketing and communications.
- MBA may be highly desirable.
- More than 8 year experience required.
- Knowledge of marketing techniques and platforms.
- Being able to speak in Hindi will be helpful.
- Experience in a CPA Firm is plus.