The chief marketing officer (CMO) is ultimately accountable for each task the marketing team completes. So, they must be thoroughly aware of the marketing operations available to them.
The CMO is also in charge of acting as the company’s chief spokesperson for the customer, making sure that all promotional strategies work to build brand loyalty and guarantee a positive experience for users.
The CMO is in charge of directing the business’s creative division. The CMO should foster the marketing division’s inventiveness.
Encouraging creative marketing tactics that will help engage in and keep more consumers, ultimately resulting in higher revenue growth.
Establish marketing objectives and goals.
Organize, carry out, and monitor marketing strategy.
Keep an eye on the marketing budget. Regularly monitor KPIs and give reports.
Develop and deliver the annual marketing strategy and plan.
Use statistics and reports to inform your judgements.
Analyze the marketing plan of the organization and make suggestions for changes.
Keep up with the newest technological developments.
Keep up with the most recent best practices.
Attend marketing symposiums and training sessions.
Planning, implementing, and overseeing all marketing and advertising campaigns.
Determine what type of media to use in an advertising campaign.
Negotiate advertising contracts.
Growing and developing the in-house marketing team.
Building a network of reliable external agencies and marketing professionals.
Contributing to new business development initiatives.
Qualifications
Bachelor’s degree in business, marketing, communications, or related field.
MBA may be highly desirable.
More than 8 year proven experience in a marketing manager or business development role.
Excellent analytical and leadership skills.
Creative and entrepreneurial spirit.
Exceptional knowledge of marketing techniques and platforms.
Being able to speak in Hindi will be helpful.
Must be thoroughly aware of the marketing operations.
Act as the company’s chief spokesperson.
Encourage creative marketing tactics resulting in higher revenue growth.
Establish marketing objectives and goals.
Organize &monitor marketing strategy.
Analyze the marketing plan of the organization and make suggestions for changes.
Planning, implementing, and overseeing all marketing and advertising campaigns.
Determine what type of media to use in an advertising campaign.
Negotiate advertising contracts.
Growing and developing the in-house marketing team.
Bachelor’s degree in business, marketing and communications.